London, 11 June 2024 – FORM, the industry-leading fitness technology company, has announced that its award-winning FORM Smart Swim 2 goggles are now available at Smartech Selfridges, London.
This exciting collaboration comes at the perfect time, coinciding with the start of the open-water swimming season and the upcoming Olympic Games in Paris. Whether you’re training for a big race or enjoying a leisurely swim in the lake, the FORM Smart Swim Goggles are the ultimate addition to any swim bag, ensuring you can best understand your swimming, be more engaged and perform at your best while in the water.
FORM Smart Swim 2 goggles are not only a major breakthrough in swim technology but are also a must-have for those who stay ahead of the latest tech trends. Featuring a transparent, see-through augmented reality display, FORM goggles provide real-time metrics such as split times, distance, stroke rate, heart rate and more, directly in your line of sight. FORM’s cutting-edge technology ensures that you stay informed and focused without interrupting your swimming.
The introduction of SwimStriaght™, FORM’s digital compass for open-water swimming, provides navigational assistance for open-water swimmers.
Commenting on this new partnership Kevin Abt, Chief Revenue Officer at FORM said, “Amidst the excitement of being in an Olympic year and the continued rise in open water swimming interest, we are thrilled to collaborate with SMARTECH Selfridges. This exclusive partnership offers the unique opportunity for consumers to touch, feel, experience, and purchase our latest innovations first-hand, in the heart of one of the world’s most vibrant capital cities.“
James Keating, Business Development Manager, Smartech Selfridges, added, “As FORM’s first retailer in the UK, we are looking forward to welcoming new customers to the store, including triathletes and swimmers of all abilities, to discover the remarkable and innovative FORM goggles, featuring Integrated Heart Rate Monitoring, SwimStraight™ and HeadCoach™ functions. With FORM goggles offering the very best in this technology, renowned for their cutting-edge features and exceptional performance, our partnership was an obvious choice”.
FORM, for a second year in a row, won the ‘Best Wearable’ for the ‘Mechanical, Engineered, and Wearable’ category at the 2024 Sports Technology Awards, held in London, UK on May 9th.
FORM Smart Swim 2 goggles retail for £229.
Smartech is located in Selfridges at 400 Oxford Street, London, W1A 1AB.
Media contact:
Sam Begg | FORM UK media lead
Aspire PR sam@aspirepr.co.uk
