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While the attention of the running world was on Chamonix for the 2024 UTMB, we hosted our first ever overseas moving meet, bringing people...
By Lotty Campbell Bird, Account Manager Why Chamonix? Aspire was born in the mountains. It was while climbing Mont Blanc that agency founder Layla...
Aspire PR was born in the mountains, the French Alps to be precise. Over 14 years ago I had an idea to create a...
From Ed Davey’s zorbing on the campaign trail to corporate away days, the market for outdoor experiences is booming. Across the UK, opportunities to...
The Ramblers are on the search for Britain’s Favourite Path and are asking the public to help. Simply share a photo of your chosen...
London, 10th July 2024 – ZONE3, the UK’s leading triathlon brand, is awarded the prestigious King’s Award for Enterprise in International Trade, recognising their...
LightSpray™ ultralight uppers are sprayed not built, in a process that reduces CO2 emissions, paving the way for a circular future and faster, localized...
One of On’s most popular shoes has had an update. Our Account Director, Vikki McGill tests out the newly launched On Cloudmonster 2. What...
With an exciting summer of sport inspiring more people to get active, OOFOS recovery shoes are the essential piece of kit to support your...
A collection of pinnacle running shoes designed for high performance, featuring the Cloudboom Strike, Cloudspike Citius and Cloudspike Amplius, and later the Cloudsurfer Next....
Meet Lory Louves, our Community & Talent Manager at Aspire! We recently chatted to Lory to find out more about his role, connecting the dots...
We have a major summer of sport ahead of us. The European Championships athletics have just finished, Euro 2024 is in the group stages,...
The cycling industry has had something of a shake up in the past 18 months, to understate matters. The pandemic brought huge positives for...
London, 11 June 2024 – FORM, the industry-leading fitness technology company, has announced that its award-winning FORM Smart Swim 2 goggles are now available...
Two-time cancer survivor James Golding has set his sights on becoming the first British cyclist to win Race Across America For 42 years, Race...
Sustainability goes beyond materials and manufacturing processes. As brands like Patagonia are showing – and as our client On continues to show – if...
“360 Athlete Support” is set to redefine the standards of athlete support within the industry, empowering athletes to thrive in all facets of their...
One year ago we set out plans to measure and reduce the carbon impact of our agency. It is an integral part of our...
Thule has been awarded the prestigious title of Red Dot: Design Team of the Year 2024. Since 1988, this honor has been given annually...
For the second year running, FORM, the innovator of augmented reality smart swim goggles, wins prestigious Sports Technology awards. Vancouver, BC, May 14, 2024...
